Beautyrest Harmony Lux | Hybrid
WORK
Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.
CLIENT: BEAUTYREST Sr. Director Marketing: Taylor Beckstead
AGENCY: BADGER & WINTERS Management Supervisor: Charles Christie | TRIZZ STUDIO: Creative Director: Hitabarity 3D (Marcel Hita)
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