CITY WALK
BRANDS
We were approached to contribute to a promotional video for The Verve, a luxury real estate residence in Dubai. The building's design is inspired by the natural elements—Fire, Water, Air, Earth, and Space—and we were provided with CG shots showcasing various areas of the structure, including its unique facade.
Our task was to creatively interpret these elements through live-action visuals, which we executed in our studio. By extending our shooting period, we captured a diverse array of visuals for each element. This involved constructing intricate rigs to shape fire and crystal formations, creating gravity-defying liquid columns, and more.
The final edit seamlessly blends these textural and sensory visuals with the property's organic design, highlighting the interplay between nature and architecture. The result is a captivating portrayal that connects the natural elements to the building's innovative structure.
Client: Dubai Holdings Real Estate
Creative & Live Action Director: Oriol Puig
Senior Producer: Jesús Rubio
Production Assistant: Kasia Foremski
Art Direction: Katerina Mileva
Art Direction and Research: Laura Ibañez, Katerina Mileva, Nerea Hernandez, Dominyka Guceviciute
3D Lead Artists: Oriol Mayolas
2D Lead Artist: Mikel Gómez
Editor: Miquel Alcoriza
Executive Creative Director: Oriol Puig
Executive Producer: Simon Bath
Account Director: Albert Garcia
Head of Accounting: Ana Baeza
Studio Shoot Team
Director of Photography: Josep María Civit
1st Assistant Director: Katerina Mileva
Camera Operator: Oriol Puig
Video Assistant/DIT: Miguel Torres
Gaffer: Joan Planas
Spark: Jaume Muntada
FX Technical Director: Oriol Tarrida
Visual Effects Assistant / Runner: Sergio Gamazo
Additional footage: Sandro Bocci
Sound Design & Music: Echoic
CGI Building: The Boundary