Donuts | Cookies & Cream

The internal world of our central character is brought to life in a visual symphony of taste and regret - his decision to turn down a Donut sends visuals of cascading ingredients and delicious images running through his mind. Cravings are transformed into a rich visual dance capturing the experiential bliss of that first bite, and the sensory enjoyment of eating something sweet becomes visual through waterfalls of sugar and dripping chocolate.

We wanted to bring alive the act of tasting as a sensual, explosive experience – a moment in time of pure indulgence and private pleasure.

Brand: Bimbo

Agency: Clackson!