The internal world of our central character is brought to life in a visual symphony of taste and regret - his decision to turn down a Donut sends visuals of cascading ingredients and delicious images running through his mind. Cravings are transformed into a rich visual dance capturing the experiential bliss of that first bite, and the sensory enjoyment of eating something sweet becomes visual through waterfalls of sugar and dripping chocolate.
We wanted to bring alive the act of tasting as a sensual, explosive experience – a moment in time of pure indulgence and private pleasure.
BRAND: BIMBO
Marketing Director: Sagrario Rico
Marketing Manager: Laura Rubiralta
Senior Brand Manager Donuts & Donettes: Patricia Ibarra Ramos | AGENCY: Clackson!
Group Account Director: Xavi Garcia
Account Director: Xavi Calvo
Creative Director: David Belmonte
Senior Producer: Jonatan Monells |
TRIZZ STUDIO:
Creative Directors: Oriol Puig, Laura Ibáñez
Head of Production: Albert García Vila
Executive Producer: Chris Vulpi
Art Research: Katerina Mileva
2D Lead: Mikel Gomez 3D Artists: MakMac, Alex Martin
Editor: Miquel Alcoriza
Colourist: Moncho Sánchez-Gómez Production Manager: Dani molina
Shoot Producer: Cristina Moreno
Production Assistant: Aina Salarich
Director of Photography: Sergi Iracheta, Rafa Lluch & Nono Arruga
Behind the Scenes: Katerina Mileva | IN-HOUSE SHOOT:
1st Assistant Director: Laura Ibañez
Phantom Operator: Laura Ibañez
Gaffer: Joan Planas
Spark: Cesar Roca
FX Technical Director: Marcos Diaz
FX Technitian: Oriol Tarrida
Food Stylist: Yorinde Sleegers
Art: Macarena Palomo
Wardrobe Stylist: Paula López de Murillas
Make Up: Gina Ros |
PRINT:
Photograper: Ignasi Puntí
Retouching: Haut Touch | |
