Western Digital Black
BRANDS
For this evocative and epic feature, our narrative creates a filmic, live action representation of the totally immersive gaming experience made possible by the WD Black drive.
Atmospheric landscapes blending the natural world with geometric forms, emulating the crossover between reality and simulation one can experience when fully present in the narrative of a high end game. We played with the human silhouette against artificial yet believable backgrounds to signify the sensation of being completely aligned with your game character, moving through into visual sound ripple waves and tessellating shapes to show the compact power and quality of this device.
Special thanks to Marc Selleres Corominas for letting us use the music of his Iberdrola Directors cut on this project.
| CLIENT: WD_ Black Team at Western Digital Director, Global Brand Marketing: Anthony Morquecho Senior Brand Manager: Oscar Contreras Product Marketing Manager: Mars Sartori | AGENCY: Astro Studios Creative Director: Alejandro Chavetta Lead Designer: Neha Hattangdi, Brian Wood Program Manager, Account Director: Jess Lambert |
| TRIZZ STUDIO: Creative & Live Action Director: Oriol Puig Senior Producer: Simon Bath Head of Production: Albert García Vila Executive Producer: Chris Vulpi Art Director: Laura Ibáñez 2D Lead: Mikel Gomez
3D Artists: Alex Martin, Philipp Pavlov, Alberto Corpas, Oriol Mayolas, Fabio Medrano Director of Photography: Rafa Lluch | LOCATION SHOOT: Camara Operator: Laura Ibáñez Gaffer: Joan Planas FX Technical Director: Marcos Díaz FX Technician: Mulen Torio, Tim Uberal Talent/Dancers: Laia Mora, Oscar Narciso Ebang, Alfonso Parra Location Coordinator: Edu Gimenez
SOUND DESIGN and MUSIC: Banjo Soundscapes |